Marketing Idea of the Day
Oct 14, 2010
Reach a new audience by offering to write a guest blog post on a popular website.
Oct 13, 2010
Facebook makes a great networking tool. Use your personal account for networking.
Oct 12, 2010
A 1% website conversation rate increase can be better than a 25% increase in traffic!
Oct 11, 2010
Identify the max. you’ll spend to get a new customer. Experiment with different combinations.
Oct 10, 2010
Tie your business into current events. Write follow-up press releases for hot news items.
Oct 9, 2010
When is the last time you had a marketing brainstorming session with your employees?
Oct 8, 2010
Google said content was king. Viral Content is actually king. There is too much content
Break the Mold
Oct 7, 2010
Be different from others in your industry. Adopt strategies from other industries.
Oct 6, 2010
Every purchase is an opportunity for repeat purchases and viral marketing.
Oct 5, 2010
Run a recurring event every month. If it’s fun or useful, it will become viral over time.
Oct 4, 2010
How can you make your customers "bounce back" for another purchase sooner than they planned?
Oct 3, 2010
Niche community based websites are springing up for all sorts of topics. Join communities about your niche.
Oct 2, 2010
Say something to everyone you meet. A simple "nice day huh" can lead to a new customer.
Oct 1, 2010
Stay in touch with past customers. The longer you go without contact, the less likely the are to return.
Sep 30, 2010
Webmasters can open lots of doors for your business. Get 5 Ideas Here: http://tiny.cc/rlul2
Sep 29, 2010
How interactive is your business & your website? People want to participate & interact.
Sep 28, 2010
Starbucks doesn’t advertise, they create an experience people talk about.
Company Mission Statement
Sep 27, 2010
Create a “Company Mission” and tell everybody about your goal. This is a great viral marketing strategy.
Sep 26, 2010
Find people who are looking for your products by setting up alerts for targeted key phrases
Sep 25, 2010
How many people are advocates for your business, recommending their friends/family to try it?
Niche Facebook Groups
Sep 24, 2010
Create various Facebook groups which cater to small segments of your market.
Useful Website Content
Sep 23, 2010
If your website doesn’t offer anything useful who will link to it?
Make a list of things your target market will find useful, and add those things to your website regularly.
Sep 22, 2010
Arm Your Friends/Family with promotional materials to give away to people they know who need your service.
Sep 21, 2010
Ask every customer for a testimonial – even a short two or three line statement about their experience.
Sep 20, 2010
Get your logo printed onto a shirt, hat, and jacket and wear your brand constantly.
Sep 19, 2010
Make a teaser version of your product you can give away for free such as a guide with free tips.
Sep 18, 2010
Publish a small free ebook and distribute it through ebook libraries. PDF’s move fast online.
Make Your Business Fun
Sep 17, 2010
Don’t be so serious. Have fun, and make sure your customers do to..
Sep 16, 2010
Create a list of things you can do or say that customers are likely to repeat to friends.
Sep 15, 2010
Raise the average amount each customer spends. Make a list of “goes good with” products.
Sep 14, 2010
People need to see what you can do for them. Build a marketing campaign around a small freebie.
Sep 13, 2010
Pictures are very viral because of Facebook and Flickr. Encourage people to take pictures..
Sep 12, 2010
Build your businesses resume regularly. Businesses with high credibility have an easier time attracting new customers, closing sales, retaining customers, and generating referrals.
18 Credibility Building Ideas
Ask the Expert (Website Ideas)
Sep 11, 2010
Create an “Ask the Expert” form on your website. Ask for their e-mail address or phone number, and follow up on any leads you receive.
Post your answers on your website so that you have fresh content for search engines.
Sep 10, 2010
Build a list of upcoming trade shows and events happening in your area your target market will be attending.
Contact the event organizers to inquire about the price of exhibiting, or opportunities to speak or demonstrate at the event. Alternatively, you could sponsor the event in exchange for advertising opportunities.
Sep 9, 2010
Work on how you sell yourself. Write out three to four sentences that pitch your credentials in a unique way.
Finding the perfect words to pitch yourself will come in handy in sales meetings, networking situations, when writing ads, and when adding your credentials to articles or press releases.
Sep 8, 2010
Have you really thought through your position in the marketplace? What makes you unique or different from your competitors? Why should people choose you?
Limited Time Offers
Sep 7, 2010
Procrastination can be a real problem for small business owners. Offer a bonus for acting now, or a penalty for delaying.
Sep 6, 2010
What are your customers saying about you to their friends? Make a list of ways to get them talking about you.
Sep 5, 2010
Challenge people to do something involving your product or service, and reward those who accomplish the goal. People loved to be challenged.
Sep 4, 2010
Have your product or service included in your town’s welcome wagon. The welcome wagon gives a package of goods from local businesses to people who just moved to your area.
Business Breakfast Clubs
Sep 3, 2010
Start or join a business breakfast club with like-minded business professionals who can help you in various aspects of your business.
Business owners are excellent contacts who can open an endless amount of doors for your business.
Sep 2, 2010
High employee morale leads to high customer retention rates. Customers can always tell if an employee dislikes their job. They can also tell when an employee loves being at work.
Focus on the morale of your staff one day every week, and make sure they enjoy coming to work.
Own a Niche
Sep 1, 2010
Pick an extremely narrow topic in your industry and become a foremost authority on that subject.
This can draw a lot of favourable attention to you whereas generalists tend to stand for nothing in particular.
Aug 31, 2010
Dress up your stores window display for a week with balloons, colourful signs, decorations, neon lights, and other items to promote and host a week long special event to draw attention to your store.
Aug 30, 2010
Start a joint venture with somebody who sells a complimentary product to your own.
This gives you access to their customer base, and allows you to promote your product to their customers.
Aug 29, 2010
Give out vouchers to each customer which offers a discount for any friend, family member, or coworker they give the voucher to.
Become an Online Columnist
Aug 28, 2010
Become a columnist on a popular website that focuses on your industry. Many authority websites are hungry for good writers.
Keep Samples on You
Aug 27, 2010
Keep samples of your work on hand at all times. You never know when you’ll run into a potential customer.
Offer Live Chat
Aug 26, 2010
MSN has a great chat widget you can add to your website. It is super simple to setup. It uses your MSN Messenger Chat account, and provides visitors with a way to ask you questions right from your website.
Write a Press Release
Aug 25, 2010
Brainstorm what makes your company newsworthy, and create a press release that will appeal to local or national media outlets Browse the news for stories related to your industry, and offer to be interviewed for follow-up stories.
Aug 24, 2010
Join clubs, associations, and groups your target market participates in. Attend or host events that appeal to the people most likely to buy your product or service.
Aug 23, 2010
Do something differently from everybody else. People love to talk about businesses that do things differently, even if those differences are small.
Aug 22, 2010
Partner with local businesses in your community in a mutually beneficial way. Find businesses that are close by or serve the same target market you do.
Service Launched Aug 22/2010